Senior User Acquisition Specialist

About Bitmedia Labs
Bitmedia Labs - an international product IT company, has been in the industry since 2014, effectively functioning on a worldwide scale with a crew of 100+ ambitious and highly skilled professionals, creating successful projects in domains such as online advertising systems for the crypto space, blockchain games and NFT products.

Requirements:

• 3+ years of hands-on experience in digital marketing with a focus on user acquisition or growth marketing;


• Proven track record in planning, executing, and scaling performance-based digital campaigns;


• Proven track record in working with crypto, gaming niches;


• Deep understanding of digital advertising platforms such as Meta Ads, Google Ads (including Search, Display, and YouTube) and mobile-specific channels like Apple Search Ads and Google App Campaigns;


• Proficiency in analytics and attribution tools (Google Analytics, Adjust, AppsFlyer, etc.) to drive data-informed decisions;


• Familiarity with A/B testing, ad creative optimisation, and conversion rate optimisation strategies;


• Experience managing significant advertising budgets while ensuring optimal return on ad spend (ROAS) and customer acquisition cost (CAC);


• Demonstrated ability to collaborate with cross-functional teams (creative, design, product, and analytics) and manage relationships with external agencies or media partners.

Responsibilities:

• Lead end-to-end digital marketing campaigns across various channels, ensuring they align with overall business objectives;


• Develop comprehensive targeting strategies to reach new and high-quality users (including narrow-segments targeting and personal offers);


• Execute top to bottom funnel journey (awareness=>activation=>conversion=>retention), measuring performance of each stage of the funnel;


• Monitor, analyse, and report on campaign performance using real-time data to optimise budgets and achieve KPIs such as ROAS, CPC, CAC, CPP and customer lifetime value;


• Conduct regular A/B tests on ad creatives, messaging, and landing pages, and use insights to refine acquisition strategies;


• Oversee allocation and optimisation of marketing budgets across channels, ensuring efficient spend and scalability (always measuring ROAS).


• Adjust campaign parameters based on performance analytics to maximise profitability and growth potential;


• Collaborate closely with other departments to align user acquisition strategies with broader marketing and business goals;


• Present actionable insights based on performance metrics, ensuring transparency and continuous improvement across campaigns.