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Creative Copywriter
Responsibilities:
- Write direct-response ad copy for Meta, Google, ads networks (hooks, variants, angles, CTAs);
- Create and iterate creative angles based on audience insights, product beats, and performance data;
- Support conversion assets: landing pages, store text, promo pages, ad-to-LP messaging consistency;
- Partner with UA/Marketing to test hypotheses (A/B copy variants, new offers, new hooks);
- Write email sequences, newsletters, event announcements, winback/reactivation flows;
- Write push notifications and in-app messages that feel human, fun, and clear - not spammy;
- Keep communication aligned across channels: one story, multiple executions;
- Write social posts and content packs for X/Twitter, Youtube, Discord/Telegram, etc;
- Turn updates into formats that travel: short posts, threads, mini-stories, punchy captions;
- Support community moments: announcements, patch notes “that people actually read,” event hype;
- Expand game lore, characters, themes, event stories, and world-building;
- Write narrative wrappers for events (quests, teasers, artefacts, “why this matters” in the world);
- Keep the universe coherent: naming, tone, and canon consistency;
- Act as the go-to person for design requests: translate needs into strong briefs;
- Prepare creative briefs: goal, audience, key message, visual references, format specs, CTA, variants;
- Delegate tasks to the design team and ensure quality + consistency across deliverables;
- Maintain a lightweight system: templates, naming conventions, asset folders, approvals;
- Define/maintain the game tone of voice and ensure it’s consistent across channels;
- Edit and improve copy across the team when needed (polish, structure, clarity, punch);
- Build a small internal “playbook”: do’s/don’ts, examples, hooks library, CTA library.
- 1+ years in copywriting / content / creative marketing (gaming is a big plus);
- A portfolio that shows performance-oriented copy (ads) and brand/storytelling writing;
- Strong soft skills and communication ease;
- Ability to work with multiple departments and communicate in a fast, efficient and productive manner;
- Ability to write clearly in English (native or near-native);
- Strong instincts for hooks, benefits, emotional triggers, and conversion;
- Experience working with designers: you can write briefs that reduce back-and-forth and speed up output;
- Comfortable in a fast iteration environment: multiple variants, quick edits, frequent experiments;
- Organized: you can manage multiple requests without losing context or quality.
- Experience in F2P games, live-ops, events, progression/monetization loops;
- Familiarity with Web3 concepts (but you don’t need to be a “crypto person”);
- Understanding of UA basics: CTR, CPA, ROAS - and how copy influences each step;
- Experience writing scripts for short-form video (TikTok/Reels) and UGC-style ads;
- Tools: Confluence, Jira, Figma (at least for comments/hand-off), Miro.
Join our team
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